Sid

Sid is rebellion. Bedroom rebellion. He’s that lone voice not afraid to say something that shocks our world.

Why the bedroom rebel? Because he’s making a stand. A stand against those mattress megacorps that have dominated and bullied for too long.

Those who say you can’t have choice. That compromise is the only possibility. A trade-off in mediocrity. It’s two fingers up to those who say you can have whatever colour you want… as long as it’s beige. The ones who insist you can’t have something that’s as beautiful on the outside as it’s brilliant on the inside.

Sid says “enough!” It doesn’t have to be that way. Things have changed. This isn’t a brand, it’s a movement. A seismic shift in sleep. A stand against the staid. A protest against the prosaic. Design defiance.

This is Sid; bedroom rebellion.