We helped Stone Willy’s Pizza revived an ailing brand and become the first name on consumers’ lips when it came to satisfying taste buds. Sales had nose-dived. Perceptions dipped.
Finally, in 2017, Stone Willy’s Pizza approached us to revive the brand and bring back consumers. Stone Willy’s Pizza needed a new brand that would communicate to the younger generation and help drive sales in the short-term and build the brand in the long-term. They had to change perceptions of their shops as dated, cheap, fast food outlets. They had to bring back consumers and drive sales with a strategy that worked across their diverse regions.
We decided to use Stone Willy’s Pizza heritage. ‘Good, honest, fresh food on the go.’ A positioning based on a core competency ensured Stone Willy’s Pizza would always be relevant. The resulting two-year strategy – and our seasonal campaigns of advertising, digital media, social media promotions and POS – has had a huge impact. Stone Willy’s Pizza has quickly made a name for its love of pizzas and it’s fresh and funky brand.
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