How To Make The Most Out Of Your Facebook Advertising
Advertising your business can be costly, and there’s no guarantee that the campaign itself will actually bring about any value. Making sure that you’re approaching Facebook advertising in the right way is key to success. Furthermore, there are a number of different things that you can do to ensure that you’re getting the most for your money.
If you’re searching for success with Facebook advertising, then you’re going to need more than just a bit of content and a fancy image.
Three Ways To Make The Most Of Your Facebook Advertising
1. Target your advertisement to appeal to the audience
The copy you include in your advertisement can make or break it. Manipulating the copy to appeal to your audience in different ways can significantly increase the amount of traffic it attracts, meaning that the likelihood of you gaining a new customer is also increased.
Advertisements that appeal to a customer’s emotions are much more likely to attract customers than a piece of poorly written copy that offers little. Use audience insights to give you more information about your specific audience and use this to build your advert accordingly.
2. Look at what your competitors are doing
More often than not, looking at the way in which your competitor is advertising can be beneficial to you as a business. If you know that your closest competitor is clued up on the advertising side of things, then using their methods but ‘up levelling’ them to make them sound even better value could work for you in terms of attracting business.
Tell a story to enthral your customers, undercut their price slightly… do whatever it takes to make your advert sound better than theirs.
3. Monitor existing advertisements
There is absolutely no point in setting up an advertising campaign if you’re just going to forget about it once the budget or time allotted is up. Don’t just monitor the advert when it’s finished, either- going back to your advertisement while it’s running and seeing where it’s having successes (or not) means that you can adjust the ad to increase engagement further.
LinkedIn Tips For Small Businesses
LinkedIn is a particularly powerful online website, and when used well, can be an amazing tool to use as a means of networking and growing your business further. Getting the most out of your LinkedIn profile is key, but you need to make sure your profile is up to date and includes authentic content that will draw in clients.
LinkedIn works to build networks, allowing you not only to appeal to people that you already know but also appeal to people that your connections know. This gives people the further scope of your business.
Three Top LinkedIn Tips To Benefit Your Small Business
1. Post updates
LinkedIn can be used as a way of building relationships with customers, and a sure-fire way of doing this is through posting updates about your business. Make sure that the information you share is authentic, brief and relevant to your business to work with LinkedIn’s algorithm.
Content that adds value to your brand should be shared regularly to your connections and will increase the likelihood of your business growing.
2. Take advantage of groups
LinkedIn allows you to join up to 50 groups – take advantage of this by joining groups most relevant to your business and participating in them regularly. Doing so will enable you to speak to and make connections with potential colleagues and clients, as well as adding value to your brand.
3. Maximise your marketing strategies
While it’s all well and good setting up a page for your business, but you need to make sure you’re using effective strategies to market it. LinkedIn supports small businesses in a number of ways, and these businesses should take advantage of the features available to them. Try out the different features and keep track of any data acquired during marketing campaigns you carry out. These analytics could help you further develop your marketing strategy.
Why You Need Social Media Management
In the scheme of digital marketing, social media will dominate a large proportion of your strategy. Social media is incredibly effective at not only growing small businesses but maintaining customer relationships and influencing conversions. However, with so many platforms, it can be hard to develop your presence across all of them effectively. This is why your business needs social media management.
Can’t I Just Focus On One Social Media Platform?
Of course, if you want to simplify your social media management, it is possible only to use one platform. However, this will dramatically reduce your reach, and each platform serves a valuable purpose, especially when you consider these incredible statistics:
- Facebook is the most visited website of all websites.
- 53% of Twitter users recommend products and companies on the platform
- There are 800 million active YouTube users.
- Five million photographs are uploaded to Instagram every single day.
It is clear that each platform has a valuable function for your business. However, many organisations neglect their social media because they;
- Don’t have the time
- Don’t know what to share
- Are unsure of the best social media practices #confusion
- All of the above.
That’s completely understandable. Businesses should focus on what they do best and leave the digital marketing to specialist social media management businesses.
What Does Social Media Management Involve?
Research has found that small business owners spend around 33 hours every single week on marketing activities. This is no surprise as marketing is an intensive task. However, wouldn’t businesses be more successful if owners were spending the majority of their time on running and growing their business by focusing on what their business does best? The key to success is to delegate the tasks to people who are experts in their field.
By outsourcing social media management; you have a team of experts to;
- Create an editorial calendar
- Respond to messages and stimulate audience engagement
- Come up with the perfect, timely updates
- Engage with other thought leaders and relevant contacts in your industry
- Curate content and re-purpose shareworthy news
- Utilise analytics to determine the best times to post content.
These are just some of the tasks that social media management can help you with. By outsourcing these activities, you not only maximise your social impact but also give your business back the valuable time it needs. Therefore, you can save money as well as having one less thing that your busy organisation needs to worry about!
Don't wait to start utilising Social Media Management, speak to Brand+Code today!