Advertising your business can be costly, and there’s no guarantee that the campaign itself will actually bring about any value. Making sure that you’re approaching Facebook advertising in the right way is key to success. Furthermore, there are a number of different things that you can do to ensure that you’re getting the most for your money.

If you’re searching for success with Facebook advertising, then you’re going to need more than just a bit of content and a fancy image.

Three Ways To Make The Most Of Your Facebook Advertising

1. Target your advertisement to appeal to the audience

The copy you include in your advertisement can make or break it. Manipulating the copy to appeal to your audience in different ways can significantly increase the amount of traffic it attracts, meaning that the likelihood of you gaining a new customer is also increased.

Advertisements that appeal to a customer’s emotions are much more likely to attract customers than a piece of poorly written copy that offers little. Use audience insights to give you more information about your specific audience and use this to build your advert accordingly.

2. Look at what your competitors are doing

More often than not, looking at the way in which your competitor is advertising can be beneficial to you as a business. If you know that your closest competitor is clued up on the advertising side of things, then using their methods but ‘up levelling’ them to make them sound even better value could work for you in terms of attracting business.

Tell a story to enthral your customers, undercut their price slightly… do whatever it takes to make your advert sound better than theirs.

3. Monitor existing advertisements

There is absolutely no point in setting up an advertising campaign if you’re just going to forget about it once the budget or time allotted is up. Don’t just monitor the advert when it’s finished, either- going back to your advertisement while it’s running and seeing where it’s having successes (or not) means that you can adjust the ad to increase engagement further.