Our task was to elevate, reposition and reinforce North Park Homes as the leading premium local house builder.

We worked with NPH to evolve a more passionate, emotional and engaging connection that resonates with their customers. NPH are about making dreams come true. They are not selling a house; they’re selling someone’s dream home.

NPH Brand Mission: To create luxury, quality homes that provide happiness, contentment, warmth, love and security for all generations. A home where families can grow, thrive and make lasting memories.

We’ve created a distinctive contemporary luxurious marque and icons that will provide a reliable platform for all future collateral.

The individual brand elements from their identity, icons, typeface and colours can be transferred seamlessly across all online and offline channels.

An essential part of their brand is the flexibility to adapt and incorporate multiple similar sub-brands representing each new unique housing development as a stand-alone brand.

Taking the different elements from their leading brand, we have quickly developed new identities and icons across all NPH sub-brands. These components have been adapted smoothly across all their marketing and digital channels.

We worked with NPH to adopt a new brand position and navigate them through a refreshed, creative direction. The new brand has given them the edge to stand out from a crowded market.