Veloskin devised a range of ultimate skincare for cyclists. They are incredibly proud of their products, and every tin results from years of development and testing to create the perfect cycling skincare.

Brand & Code worked closely with the Veloskin management team in Yorkshire to carry out our in-depth insight process uncovering their directional growth aspirations. This research helped us pinpoint fundamental company values, supporting us in the creative direction and developing their core brand to propel the business into the future.

We established the following critical values for the Veloskin brand; craftsmanship, excellence and innovation. We formed a focused brand architecture system, clearly differentiating Veloskin’s branding system, tone of voice and visual identity to emphasise the differences and rise above other online competitors.

Veloskin logotype and the new ‘+’ symbol were etched across all their online and offline marketing. A stamp of approval that could be embedded into their process. The emblem was a powerful icon to reinforce Veloskin as the first line of defence against the elements. Veloskin gives you maximum protection from the rain, wind, sun and temperature changes to maintain healthy skin.