Our biggest challenge was to change the perceptions of the industry. And we've helped RaceSkin do precisely that.

Client

RaceSkin

Year

2017 -

Services

Brand Creation
Product Design
Packaging Design
Promotional Material
Motion Graphics
Website Design
Art Direction
Social Media

RaceSkin required a brand position to differentiate it from the cheaper custom cycling and triathlon apparel manufacturers.

RaceSkin’s vision was to make top-class, custom-designed cycling and triathlon apparel for teams, clubs, event organisers and corporate businesses. One well-known fact in the industry is that custom-cycling kit is inferior quality, cheaply made and poorly printed.

Training to become the best athletes or team requires apparel that sets the performance standards. Our answer began with creating the name, RaceSkin. A name that would reflect the brand philosophy; a combination of the most technically advanced bioceramic performance team wear to train and race in. RaceSkin is the ultimate custom kit for your team, club, event or business.

RaceSkin required a brand position to differentiate it from the cheaper custom cycling and triathlon apparel manufacturers. Within the first 18 months, RaceSkin has already carved a niche for itself, taking the world of custom kits by storm.

We’ve helped RaceSkin build a reputation and established a status, loyalty and affiliation amongst its customers as the premium product in the market. Sales have tripled in the last 3 years. So impressed by the results, RaceSkin continues to treat Brand + Code as an extension of its design team.