Brand & Code helped Stone Willy’s Pizza revive an ailing brand and become the first name on consumers’ lips regarding satisfying taste buds. Perceptions dipped. Sales had nose-dived.

Finally, in 2019, Stone Willy’s Pizza approached Brand & Code to revive the brand and bring back consumers. Stone Willy’s Pizza needed a new brand that would communicate to the younger generation, help drive sales in the short term and build the brand in the long term.

They had to change perceptions of their shops as dated, cheap, fast food outlets.

They had to bring back consumers and drive sales with a strategy that worked across their diverse regions.

We decided to use Stone Willy’s Pizza heritage. ‘Good, honest, fresh food on the go.’ A positioning based on a core competency ensured Stone Willy’s Pizza would always be relevant.

The resulting three-year strategy – and our seasonal campaigns of advertising, digital media, social media promotions and POS – has had an enormous impact. Stone Willy’s Pizza has quickly made a name for its love of pizzas and its fresh and funky brand.