With a £5bn turnover and a global leader in speciality chemicals and advanced materials, Rockwood Holdings places innovation at the heart of everything it does. Employing cutting-edge technology to bring eco-efficient products to market that is used every day across the globe.

Since its formation in 2000, the company has multiplied by acquisition and expansion. The rapid growth led to a fragmented brand which lacked clarity and didn’t communicate the new company vision.

Brand and Code conceived a strategy to merge all the new companies under the Rockwood umbrella and create a brand that would work across all its 36 core products.

The new Rockwood brand highlighted its core strengths; cutting-edge technology, advanced materials and their ability to respond with speed and agility.

The initial reaction to the Rockwood brand proposition has been extremely positive following the launch of China Coat, the world’s most significant speciality chemicals and advanced materials exhibition.